eSalon Launches Demi-Permanent Hair Colour in the UK and EU

You asked, and we delivered!


Back in 2013 with stars in our eyes, we opened our first London-based production facility to bring custom home hair colour to 10 additional countries including France, Germany, Spain, Ireland, Italy, the Netherlands, Sweden, Austria, Switzerland, and the UK. Why? Your custom hair colour is made to order and shipped to your door. To give our European clients the freshest colour possible, and trim shipping times, we had to jump across the pond and recreate our custom tech. Since then, we’ve dispensed over 250,000 unique hair colour combinations and shipped over 9.6 million orders worldwide.

eSalon's custom colour-mixing machine Pollychrome dispensing their custom home hair colour for EU clients

GOAL: LAUNCH AMMONIA-FREE HAIR COLOUR IN EUROPE

Our next goal was to expand our London production line’s capabilities to offer a no-commitment, Ammonia- and PPD-free hair colour option. Fast forward to 2021: we’re excited to announce that we’ve done it, folks—you can now order custom Demi-Permanent hair colour wherever you are, around the world. 

Our colourists are here to give you the scoop and answer all of your questions about Demi-Permanent hair colour. 

DEMI-PERMANENT HAIR COLOUR Q & A

Q: What is Demi-Permanent hair colour, and how does it work?

Unlike permanent hair colour, Demi-Permanent temporarily deposits pigment on top of the hair’s cuticle and is made without Ammonia or PPD. Demi-Permanent hair colour also uses a low-volume developer for a colour result that lasts anywhere from 24 to 28 washes. 

Q: Who is Demi-Permanent hair colour for?

If you’re looking for a no-commitment hair colour, Demi-Permanent is for you. Since Demi-Permanent hair colour doesn’t permanently change the colour of your hair, it fades gradually from wash to wash without harsh lines. It’s also perfect for anyone who has a few stray gray hairs and needs light coverage. Since demi-permanent hair colour sits on top of your hair, it gives your peeking grays a naturally translucent and highlighted look. 

Prefer a low-maintenance colour option? For those of you who like to change up your look, demi gives you the flexibility to try new shades with every application. Who doesn’t like a little variety? We sure do. Plus, with an Ammonia-free base, it’s gentler on your hair over time, perfect for folks who don’t need any extra colour processing. 

Q: What kind of results will I see with Demi-Permanent hair colour?

Compared to Permanent colour, demi appears more translucent but still offers subtle blending for those with just a few grays. Since Demi-Permanent colour only sits on top of your hair’s cuticle, it can’t “lift” or lighten your hair. 

There’s still lots of room to play with your shade by applying your custom demi over pre-highlighted hair for a salon-worthy, multi-dimensional finish. Want to enhance your natural undertones or add a subtle pop of colour? Think of Demi-Permanent hair colour as a gloss to give your natural shade a boost in shine and vibrancy.

Q: What’s in our Demi-Permanent hair colour formula?

We’re glad you asked. Our Demi-Permanent (and permanent) hair colour formula is packed with luscious conditioning agents including Vitamin E, B5, Aloe Vera, and Jojoba Oil to help strengthen and soften your strands for a healthy-looking finish overall. Again, it’s free from Ammonia and PPD for anyone who has a sensitivity to these ingredients, since they are commonly used in most hair colour products on the market today.

Looking for more insight into the differences between our Demi-Permanent and Permanent hair colour options? Check out our blog post here, and for more colourists tips and tricks, follow us on Facebook and Instagram @eSalon