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Made-to-order custom hair colour, individually crafted by a colourist to achieve your ultimate colour goal. Includes your unique-to-you colour, Personalised Instructions, and everything you need to colour at home. Now available with the option to choose an Ammonia-free formula.
Because every facet of your individual experience is designed specifically for you. Your personal colourist will factor in your colour goal, photos, profile, and hair history to precisely craft your colour and assign your developer strength. Plus, features like hair length and colour background play into how your application instructions are personalised. We’ve leveled up on our personalisation of your hair colour formulas, so you can now choose between Permanent, Ammonia-free Permanent, and Demi-Permanent hair colour.
Even the bottle itself is individually dispensed with your unique formula, and is labelled with your name, your Formula ID, and the date we made it.
DISCOVER THE CUSTOM COLOUR DIFFERENCE »Voted Best Hair Colour by Allure’s Best of Beauty Awards and Readers’ Choice Awards.
Never premixed or pre-made, our permanent hair colour formulas offer full grey coverage with proven long-lasting results. How? Our colour is formulated and tested by our in-house cosmetic chemists who specialise in beauty and the science of hair colour.
We've developed pro-inspired tools that'll help you colour at home with skilled precision. Combine that with your personalised instructions and online access to expert tips, and you've got salon-worthy hair colour at home. SEE OUR AWARDS »
With licenced, human colourists (yep, real people) who listen to your needs.
Our extensive team of professional colourists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Colour Set and are available to call when you need extra guidance.
Client experiences and colour journeys.
The BEST Ever ColorAll I can say is my color stylist nailed it !!! Perfect , THANK YOU ,THANK YOU ,THANK YOU ! 2 of 2 people found this review helpful. Did you? |
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Custom color - TonerColor was great match & lasted longer than expected. However the TONER which I used 2 weeks after the color turned my hair nearly BLACK!!! I will NOT be using the second set received & would like to return the toner for a refund. It was just awful... I followed the directions to a T ... everyone is commenting on how DARK my hair is now.... UGH! 12 of 14 people found this review helpful. Did you? |
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Great Color !!I Was hesitant at first. But I went ahead and purchased a personalized color. I am also a cosmetologist, and I love the color that they mixed for me. My color is still fresh. Just waiting to see how long it will be before my Grays are visible. So far there isn't any damage that I can feel. My hair is soft and luxurious. Not to mention the color in the sunlight. Thanks much. Pam Ewing 4 of 4 people found this review helpful. Did you? |
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Colors are fantastic!Products are always first class and are very easy to use. I recommended them to my sisters! 2 of 3 people found this review helpful. Did you? |
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Love the results!Very consistent product delivers the same results time and time again. No one can tell when I do a touch up! 5 of 7 people found this review helpful. Did you? |
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Can’t believe my eyesI was sceptical, but then I went for it. I decided to try because nothing else was working for me and even at the salon I wasn’t getting the colour I wanted. When I tell you I am shocked! I am. It’s exactly what I’ve been trying to achieve. Looks so natural and beautiful. The process was so simple and fool proof. Easier than any kit I’ve used. My hair feels healthier than it was before and I will continue with this method. Absolute perfection! Don’t second guess, just do it. 2 of 3 people found this review helpful. Did you? |
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ModifiedDone super quick. New color is vibrant 😊 1 of 3 people found this review helpful. Did you? |
